The plan: to create an impressive space where we could host events, product demonstrations and training sessions. This idea had been in the pipeline for some time, but once the date was set for our very first live event, 11 July, our ambitious project really kicked into action.
This was our first foray into building renovation and a huge amount of effort and resource went into transforming Serif HQ. Designed by Neil Ladkin, our creative director, it was a real labour of love. You can see the monumental amount of work involved in our video and images below…
And the cherry on the cake was the installation of our huge 4x3m screen…
With the paint barely dry on the walls, all that hard work really came to fruition as soon as our guests started to arrive and admire the space.
Proceedings kicked off with a keynote presentation made by our managing director Ashley Hewson, where he made a number of big announcements which included the launch of our second iPad app, Affinity Designer for iPad and a time frame for the release of our Affinity Publisher free public beta.
You can watch the full presentation here:
The only disappointing note of the night was that England were knocked out of the World Cup!
Affinity Designer for iPad was developed with the input of leading creatives. We felt incredibly privileged that some of them travelled the huge distance from Germany, France, Italy, Croatia and even as far away as Hong Kong to attend our event in person. We also had the pleasure of being joined by industry players, journalists from the creative press and notable members of the Affinity community, such as Frank Wagner and Thomas Jahnke who run affinitytutorials.de.
As the evening progressed guests had the opportunity to eat and drink, as well as trying out their vector skills using Affinity Designer for iPad.
We can’t wait until the next Affinity Live, stay tuned!