UPDATE: 100 Days. 100 Commissions.

An update on our pledge to buy work from 100 creatives over 100 days.

On 3 April 2020, we pledged to spend our annual commissioning budget in three months and launched our initiative 100 Days. 100 Commissions. as part of this. Aimed at supporting the creative community during the pandemic, the premise was a call for submissions from creative freelancers for artworks that we could consider for licensing or commissioning for our future marketing campaigns.

We have had an amazing response and received many wonderful submissions. Our artist relations and creative teams are now working with those in the final selections group to get 100 commissions finalised over 100 days, and we are confident of meeting our target. Everyone who sent in a submission that hasn’t been successful will receive an email to let them know.

We want to thank everyone who took the time to send in a submission to this initiative, we really appreciate it. It was difficult to make the final selections and they were chosen based on the artworks we thought would best fit with our future marketing vision.

Our next major marketing campaign, in which we plan to use some of the successful submissions, will not be until the release of our 1.9 app updates. Therefore, we have started posting the successful selections to our Instagram with the hashtag #100days100commissions. We will continue to post these over the coming weeks, so make sure you follow our account @affinitybyserif to stay updated.


Head of content and learning
Kate heads up our artist relations, content and learning teams. She loves talking to creators to find out more about their artistic practices for Spotlight and sourcing new content for the Affinity Store.