Privacy and Cookies Policy
‘Serif’, ‘Affinity’ and ‘Affinity Spotlight’ are trading names of Serif (Europe) Ltd (“we”, “our” or “us”) registered in England number 2117968 with registered offices at: The Software Centre, 12 Wilford Ind Est, Nottingham NG11 7EP, UK. Telephone: UK - 0845 345 7770 Intl.- +44 115 914 2000.
In this policy the following terms shall have the following meanings:
Data Protection Legislation: up to but excluding 25 May 2018, the Data Protection Act 1998 and thereafter:
- unless and until the General Data Protection Regulation ((EU) 2016/679) (GDPR) is no longer directly applicable in the UK, the GDPR and any national implementing laws, regulations and secondary legislation, as amended or updated from time to time, in the UK; and then
- any successor legislation to the GDPR or the Data Protection Act 1998.
Data Subject: a natural identifiable person.
Personal Data: has the meaning set out in the Data Protection Legislation, being as at the data of this policy, any data which identifies a natural person (by way of example, name, address, phone number and so on).
Who controls the Personal Data that is collected?
For the purpose of the Data Protection Legislation, the data controller and data processor is Serif (Europe) Ltd, a limited liability company registered in England with company number 2117968, whose registered office is at The Software Centre, 12 Wilford Ind Est, Nottingham NG11 7EP.
If you have any queries relating to our use of your personal information or any other related data protection questions, you can contact our nominated Data Protection Officer at email@example.com or write to us at Data Protection Officer, Serif (Europe) Ltd, 12 Wilford Ind Est, Nottingham NG11 7EP.
If you are not satisfied with any action taken by us or response given, you have the right to complain to Information Commissioner at ico.org.uk, or help line telephone number: 0303 1231113.
In the event that Serif, its parent company or trading names and brands are subject to a change of ownership, the control and permissions that you have granted us with regard to your Personal Data will be transferred to the new owner.
How do we collect Personal Data?
The Personal Data we collect is essential in helping us to provide an excellent overall experience for our customers when working with Serif and for helping us to continually improve that experience.
- When you sign up to receive our newsletter, an account is created which will include your name, email address and location.
- We may use “image tracking” to ascertain whether you do or do not read our email communications.
Why do we process and store your Personal Data?
We will only ever collect and use your Personal Data in accordance with Data Protection Legislation. Our grounds for processing your Personal Data are as follows:
In some cases, we will process your Personal Data based on obtaining your express consent for us to do so, for example when signing up to receive our newsletter. Where this applies, we will always offer you the opportunity to withdraw your consent for this processing at any time.
Under the EU General Data Protection Regulation there is a concept of "legitimate interests" as a justification for processing your Personal Data, where we have good and fair reasons to do so in ways which do not adversely affect your interests and rights.
We sometimes need to collect and process your Personal Data to pursue our legitimate interests in line with running our business, but will always do so in a fair and reasonable way that does not materially impact your interests, rights or freedoms.
Our legitimate interests for processing your Personal Data are:
- To detect and prevent fraud and abuse of Our Website, and to help keep our services secure.
- To personalise our communications with you.
- To improve the quality of your experience on Our Website. We are always working to improve Our Website and our products, and may use certain demographic information such as your account country and language preference to help us achieve this.
Where do we store Personal Data?
We store all Personal Data collected via Our Website on secure servers administered by Amazon, located in the Republic of Ireland (ROI).
Some of our email communications are administered through MailChimp (www.mailchimp.com), and we may store some of your Personal Data - including your name, email address and contact preferences - on a MailChimp server. Mailchimp may process and store your data outside the EEA.
Do we share Personal Data?
We will not share your Personal Data with third parties without having obtained your consent. We will only disclose your Personal Data, without your consent or without notice, if required to do so by law or if in good faith we believe that such action is necessary to:
- Conform to the edicts of the law or comply with legal process served on us.
- Protect and defend our lawful rights and property.
- Act in urgent circumstances to protect the personal safety of our customers and the public.
How can you gain access to your Personal Data?
You can request and obtain details of the Personal Data we may hold about you by emailing us at firstname.lastname@example.org, or writing to us at the following address:
Data Protection Manager
12 Wilford Ind Est
When contacting us, please quote your name and email address. We would be grateful if you could also provide brief details of the information required as this will help us to accurately respond to your request.
For the protection of all our customers, we will take all reasonable steps to confirm your identity before providing you with details of any Personal Data we may hold about you.
We will respond to all such requests within 30 days.
How can you make changes to your Personal Data?
If you find that that any of the Personal Data we hold for you is incorrect or incomplete, you have the right to request that we rectify these errors.
You can request we update your Personal Data by emailing email@example.com. Please include as much detail as possible regarding the changes you wish to make, as this will help us in dealing with your request.
We will to respond to all such requests within 30 days.
Your right to be forgotten
You can request that we delete your account and any Personal Data we have collected from you by emailing us at firstname.lastname@example.org. Please provide your name and email address to help us with your request. Please note that we may not be able to delete your data if we are obliged to retain it to fulfil a legal or statutory obligation.
We will to respond to all such requests within 30 days.
How secure is your Personal Data?
We recognise that people are increasingly concerned about the protection of Personal Data from misuse and abuse, and about privacy in general. We constantly review and enhance our technical, physical and managerial procedures in connection with the collection, storage and disclosure of Personal Data in order to protect it from unauthorised access, accidental loss and/or destruction.
Do we transfer Personal Data overseas?
Do we monitor and/or record communications?
Monitoring or recording of your calls, emails, and other communications may take place in accordance with UK law, and in particular for business purposes, such as for quality control and training, and in order to prevent or detect crime. Please visit the following website for further information: ico.org.uk.
We do not knowingly collect Personal Data from anyone under the age of 13. If you are a parent or guardian of a child under the age of 13 and believe he or she has disclosed Personal Data to us, please contact us at email@example.com.
Where processing of Personal Data is based on consent, if we learn that this data belongs to someone under the age of 13, we will cease processing and will take reasonable measures to delete the applicable information from our records, unless the consent is provided by a parent or guardian.
Cookie Law: means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003.
Cookie: A cookie is a small text file that is placed on to your computer via your web browser when you visit a website. Cookies are used to save certain information and are only used to store data. They are not used to do anything harmful like start a process or infect your computer.
What cookies do we use?
There are number of Cookies that are stored as soon as you visit Our Website. All Cookies used by Serif (Europe) Ltd on Our Website are used in accordance with current Cookie Law. Some are from us and are necessary for certain functions of Our Website, and others are from third-party websites such as Google Analytics.
Before Cookies are placed on your computer or device you will be shown a cookie compliance statement, requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide you with the best possible experiences and services to you. You may wish to deny consent to the placing of the Cookies at which point we request you cease using Our Website.
You can opt-out of cookies (except essential cookies) by customising your cookie settings.
Cookies used on Our Website
Enables the webserver to identify you the user and improve your browsing experience. This cookie is deleted at the end of your session.
Stores your country and region. We capture this alongside your email address when you sign up to our newsletter, to help us optimise your email experience with us. This cookie expires after 1 year.
Stores a datestamp when you accept the Marketing and Analytics cookies. This cookie expires after 1 year.
Stores a datestamp after you’ve saved a cookie settings preference. This cookie expires after 1 year.
Cookies don’t stay around forever and your web browser will eventually delete them. When a website stores a Cookie, it states how long the cookie should stay on the computer for – this can be for the current visit only or for a period of time, for example one week. Our main Cookie ‘session’ only stays on your computer while you are on Our Website. It is automatically removed when you leave Our Website.
You can choose to delete our, or any website’s, Cookies from your web browser at any time (for help on how to do this, go to www.aboutcookies.org). You can also set your web browser to not accept any Cookies if you wish. You will still be able to view Our Website, but some of the personalised features may not work correctly.
If you have any questions about our Privacy and Cookies Policy, please get in touch.
Last Updated: October 21 2021.